GEN Z’S SOFT SAVING IS FINANCIAL WELLNESS

Gen Z’s Soft Saving Is Financial Wellness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: gain gradually, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-lasting accumulation, this generation is prioritizing balance, well

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